Blog Posting
We'll be talking about blog post creation today. A good content is a prerequisite of getting good traffic.
Let's start.
First step is to find the correct topic.
You can use these strategies to find your topic.
Udemy courses.
Udemy is a goldmine of keywords as you can find topics people are actually willing to pay for. You can search for courses by topics or rankings. And you can find valuable topics to write about.
Amazon table of contents
Is also a good source. Search on Amazon for a keyword that describes your blog. Then, look for a book with lots of ratings, click “Look Inside” to see the table of contents. You'll find a list of topics which people are interested in and you can create content on it. You can also use Ahrefs' top pages feature to find the top pages of your competitors.
BuzzSumo’s “Evergreen Score”
Buzzsumo's evergreen score can show you content based on its popularity over time. You can find out if that content went viral for a day and quickly flamed out or if it’s still racking up shares and links years later. And you can select topics according to those which have a high evergreen score. You can also find conference websites in your niche, go to the agenda page and you'll find topics that people are paying to learn more about.
Let's talk about some Blog templates now.
Expanded List Post
List posts are a collection of tips which people can use for different situations. Expanded lists posts are just list posts with additional information about each item on your list.
The Branded Strategy Case Study.
Your Branded Strategy Post solves a problem that your target audience struggles with. And when you give this solution a “branded” name? You’re instantly seen as an industry expert. There’s only one catchz You need to prove that it works. Therefore use The Branded Strategy Case Study.
Tools of the Trade.
This gives a list of tools you can use in a niche. It's not limited to tools, it can be a strategy, a routine, a life hack or a tool. As long as it adds value to the user, it's a good thing to be talked about.
The Ultimate Guide.
It is A complete resource that covers everything. The ultimate guide. It gives all the information to the user in a single place. It's a really good strategy to get backlinks.
The Complete List.
A complete list is sort of like an ultimate list, you just take everything, every Tip, Item, Tool, Technique, Strategy, Example, Case study and put it in one place.
Let's talk about Headlines now.
Headlines are one of the most important parts of your content and can increase CTR of the site.
- Keep your headlines between 12-18 Words.
- Add Brackets (And Parentheses). This is an interesting hack and can greatly increase your CTR.
- Use specific phrases.
- Write emotional likes since they get a lot more clicks. You can measure emotional value of a headline using a tool from the Advanced Marketing Institute: Just pop your headline into the tool and you’ll get your EMV score.
Next up is introduction.
Your introduction should be catchy and short. Around 4 to 7 sentences as no one likes long blog posts strategy called the PPP formula. PPP stands for Preview, Proof, Preview.
First, you have the Preview. Just let your reader know what to expect. That way, when someone lands on your post, they know they’re in the right place.
Next, it’s time for the Proof. Here’s where you show people that you can deliver. Specifically, you want to prove that you know your stuff.
Last up, we have the Preview again. The first preview was a high-level overview of your post. The 2nd preview is a little bit different. This preview is where you get specific about something from your post.
The transition.
Transition is also important and acts as a bridge between two sections. So here are some tips to keep in mind while writing your content. Use Short Paragraphs.
People these days generally skim the content instead of reading it carefully. Therefore it's best to not present your content in a giant Wall of text. Rather, use short paragraphs for your presentation of the content which will improve readability.
Use Section Subheaders.
Subheaders break your content up into easy-to-read chunks and make your content easy to read.
Use Active Voice.
Passive voice doesn't sound good as compared to active voice. Active voice sounds crisp and clear and can make your writing stand out. Write like you talk, read your posts out loud and if it sounds weird, change it. Use 15-17px Font and include Lots of Visuals like Screenshots. Charts. Pictures. Infographics.
Add a conclusion.
Conclusion is super important and you can use a strategy called TAC which stands for Transition, Ask, Call to action. Here’s an overview of The TAC Formula:
Start your conclusion off with the Transition. Next, it’s time for the Ask. Here’s where you ask your reader a VERY specific question. Finally, end with a call to action.
Optimizing for SEO is next by using the five strategies here.
Short URLs. Short URLs work great. They help Google understand your page’s topic. Second, people use URLs to help them decide what to click on in the search results. And if your URL is insanely long, people are less likely to click on it:
Meta Description.
Although it doesn't directly affect your rankings, it's a great way to increase the CTR of your site. Include your target keyword (Google bolds keywords in the search results) Use verbs, like “learn”, “find” and “buy” Describe your content’s USP and fit it within the ~155 character limit.
Keyword In Title Tag and introduction.
Just include your exact keyword in the title tag and in the blog introduction.
Internal Links.
Internal linking might be the most underrated SEO strategy on the planet. Whenever you publish a new post, add 2-5 links to older posts:
Apart from SEO, Promotion is also a really important process. Here are some ways you can do that. Even though Facebook's Organic reach is really low, you can still increase visibility of your posts with boosted posts.
Retargeting is the technique which works best. First, add Facebook’s ad pixel to your site. Next, share your blog post on Facebook. This will get you a handful of likes and comments… which pushes more people to engage with your post later on. Now that you have some social proof, boost your post. And only target people that visited your site in the last 30-60 days.
Email newsletter is also a really good way to promote your content. Keep your design super simple and minimal. Don't give too many links in your email, it can lead to information paralysis.
And lastly, only mail really valuable content to your audience. It helps to increase loyalty and CTR rate for your brand and emails.
You can also use Linkedin and also Email outreach. Linkedin's Organic reach is pretty good right now and you can benefit from it. If you want people to take action from your email, make your mail specific and personalized. That way you can practice good email outreach.
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