OpenAI’s Bold Move: Shaking Up Google’s Reign
OpenAI is the brains behind ChatGPT is preparing to compete with Google’s dominance in the search market through their artificial intelligence-powered search engine called SearchGPT.
Alphabet the parent company of Google was stung by the negative press, after their stock dropped by 3%, bringing it to the 2024-level. Why are Google executive executives breaking into sweat? Let’s get into it.
SearchGPT promises to provide a completely different experience for users to search, one that they are waiting for.
OpenAI says that finding answers via the internet can be difficult with a lot of users having to do several attempts to get pertinent results.
The company believes that that enhancing the conversation skills of users using the use of real-time internet data will make answering questions faster and more simple.
It will be interesting to see how they carry the talk in their piece.
The Game-Changer
If SearchGPT grows and some users choose to switch to the service instead of Google and Yahoo, we’re in an important moment in the history of the history of marketing.
The change could transform the process of optimizing search engines (SEO) or turn out to be the most exciting thing to happen to marketers, or signalling the end of organic search as we know it.
In the article today I’ll go over the details, offer my opinion about where we are heading and also show some video footage from a beta tester of SearchGPT working.
If you’re not familiar with me personally, my name is Fred Boyer, founder of many seven-figure enterprises within the SEO world. In the last few weeks, OpenAI launched the prototype of SearchGPT which was available to 10,000 of the most fortunate test users. What exactly is it? Let’s take a look.
First Impressions
Here’s the SearchGPT results to “what’s going on in the stock market,” it’s a search that requires up-to-date information taken from the web.
The first thing to note is that it’s just the same as ChatGPT 4.0. Contrary to Google that gives you an extensive list of sites, SearchGPT provides direct answers.
It covers, for instance, recent spikes of stocks like the Dow and S&P and tech industry news, and economic indicators.
It’s free of ads and provides only the information. This is a breath of refreshing air when compared with Google’s ads-heavy result.
SearchGPT provides a variety of hyperlinks to the sites it relies on, which is much more then Google’s link-shy AI summarizes.
This is a great benefit for owners of websites. The left-hand sidebar is expanded to include all of the content and sources of data, giving clarity.
Real-World Applications
Try another query: “who is leading in the presidential polls?” This time, SearchGPT delivers with lots of images and hyperlinks.
For a brief summary of the political news from last week the search engine even beat Perplexity when it comes to terms of speed. One tester who was in beta said “This GPT search is pretty darn good.”
What was the reason OpenAI start SearchGPT? The financial reports reveal that OpenAI struggles by having to pay $5 billion annually in expenditures, and ChatGPT earns between $100 and $200 million annually.
As per Statista, Google has 82 percent of the market for search. However, ChatGPT isn’t actually a search engine.
SearchGPT is. If it can capture only 3percent of the market for Google and costs, then OpenAI’s expenditures are accounted for.
Additionally, Google faces Antitrust cases, which may allow competitors to gain access. OpenAI is a snarky sign of the potential.
Data is Gold
Another motive for SearchGPT is that it collects data.
A greater amount of user data translates into more training and development of their models for language which reduces the amount of inaccurate information about recent events. What’s the problem? Is Google at risk? We’ll look into that later.
Let’s get back to the reason the reason why Google is frightened. Customers will be delighted to receive direct responses instead of a long list of websites.
As an instance, searching “what did Elon say about Zuckerberg last week?” The Google results might not contain current data.
SearchGPT however, on the other on the other hand, offers you up-to-date information. To test another one, type “how many calories are in an apple?”
An apple of medium size (about 182g) has around 95 calories. It is possible to vary the number according to the size of the fruit which is why smaller apple sizes contain about 70-80 calories and bigger ones possibly exceeding the 115 calories. The majority of calories are from sugars that are naturally occurring and carbs.
The Google search result has a lot of crap While SearchGPT offers an accurate calorie count for various size apples, with no hassle or fuss.
It’s clever to emphasize the fact that SearchGPT can answer follow-up questions. The other benefit? There are no advertisements. The ad-based system of Google means that ads always first.
However, SearchGPT prioritizes users. Overall, it’s better.
The Visual Edge
SearchGPT can also improve results by adding video and pictures. You can ask questions about medieval European time or about the weather and you’ll be able to see it live.
The main reason Google is crying? The track record of OpenAI. ChatGPT reached 100 million users within two months.
If SearchGPT achieves the same growth, particularly in the event that Google does not renew its exclusive relationship with Apple the all over.
Impact on SEO
What do these mean what does this mean for SEO professionals? Moving towards SearchGPT might be an amazing opportunity.
Publishers are unhappy over Google’s algorithmic updates that are pushing down organic results and introducing more advertisements.
In the meantime, Reddit is booming with users. SearchGPT will support the publishing companies, including as well as linking to them in prominent ways. There are plenty of links, and there are none of them are pushed down by ads. A search, for example, for a stove that is portable draws readers to click the hyperlinks, not Google.
However, what happens to smaller-sized publishers? The agreements that SearchGPT has signed include big corporations like News Corp and Associated Press.
If they continue to do that small sites could be excluded. Certain searches show a few sources. As an example, a search for books that were released in June 2024 contained only one publication actually published in June. But, the majority of demos contain lots of hyperlinks.
Let’s look at the opposite aspect. Is this a new AI speculation bubble? LLMs have a difficult time proving their the accuracy of their content.
People prefer written content by humans on topics such as health or information on travel. Additionally, they prefer the freedom to decide which recommendations they believe in.
How will SearchGPT earn money? With no ads, can it become a paid-for services like Perplexity? If yes, the adoption rate could be slower.
Preparing for Change
Then, what do you be doing? Be on the lookout for news. The digital landscape keeps changing. There is a possibility of an SearchGPT console or even a emerging field in AI Search Optimization.
I’ve begun to experiment on content optimization with Google’s AI overviews and will be doing the same for SearchGPT when I’ve access.
Keep an eye on the news and remain agile. Search’s future is unfolding and it’s sure be quite an adventure.
