LinkedIn marketing, LinkedIn is a vital platform for marketing because its members typically drive four out of five business decisions. The most used social media platform amongst Fortune 500 companies linked in the audience has doubled the buying power of familiar Web audiences. Making it a crucial place for B2B lead generation.
You can use LinkedIn in a targeted way to promote awareness of your brand to key decision-makers.
To get started, you’ll need to sign up, create an account, optimize your profile, and create a compelling company profile.
Give your potential customers an opportunity.
Your company page should allow your potential customers to learn about your brand, meet your team, and discover your contact details.
You should make your LinkedIn company page to your website and other social media and insert keywords into your page, representing who you are and what you do.
It’s also crucial that you keep updated with highly relevant content that will interest your target audience.
Focus on increasing your company page followers as the more you have, the greater the reach potential. Each update you publish will get customers.
LinkedIn marketing Promote your page
To expand your company page following, you’ll need to promote your page outside of the LinkedIn platform. The way of doing this is by inviting your contacts and subscribers to become followers of your page.
You can also promote your company page in your email, newsletters, blog posts, and social media to encourage your readers to become followers. Don’t forget to add a follow on the LinkedIn button to your website to make it easy for your visitors to follow your page.
Once you’ve set up your profile and page, head over to the campaign manager, LinkedIn, a one-stop advertising platform. From there, you’ll be able to set up an account, create and run your campaigns and control the budget you allot to your ad spend.
LinkedIn marketing Build an audience
The platform allows you to select your primary objective. Whether that be lead generation or increasing brand awareness, you will be able to customize your campaign better once you’ve done this.
After selecting your primary objective, the platform will allow you to choose and build an audience that your budget will then upload the creative content.
After that, all you need to do is enter your payment details, then hit launch on your campaign. With a 14 percent increase in users since the end of 2018, if you want to promote your products to
people with real purchasing power, you want to make use of LinkedIn.