How do you choose a niche for your website? If you’re like many entrepreneurs, you jump right in and start building your website without first defining a clear, compelling niche.
You create a site built around many keywords instead of focusing on your business’s niche. And guess what? You waste tons of time and effort building a website that no one wants.
The first thing to consider when you’re thinking about buying a domain name is the cost and the fact that choosing the right domain name is one of the most important decisions you’ll make as an entrepreneur.
When it comes to hosting your website, there are several factors to consider—including cost, reliability, security, and whether or not you have to host it yourself.
The importance of having reliable WordPress hosting
This is a question I get a lot. Which one should you use, VPS or shared hosting? Which one is more secure? Is there a difference? What about security vs. speed? And so on… It’s essential to know the difference between them because they serve very different purposes. So, which one is suitable for your project?.
To increase your website traffic and online visibility, you need to pay attention to different SEO factors. If you want to improve your website ranking and increase its search engine optimization, you need to learn more about the best SEO tactics. Here is a complete guide to follow that will help you boost your website ranking and improve your website visibility.
Best Seo Tactics 2022 | How To Start
1.1 Site niche.
If you’re looking to create a new website, one of the first things you’ll need to do is choose a niche. A niche is a specific topic or area of interest that you’ll focus on. For example, you could create a website about pet care, DIY projects, or travel.
What to consider when you’re choosing your niche?
- Choosing a niche, you’re passionate about and experienced with is essential. Otherwise, you won’t be able to write high-quality.
- It’s good if this it’s high-paying. It is essential if you want to monetize your content with ads.
Before starting with the keyword research, you must have your site niche selected.
1.2 Domain name
Years ago, choosing a good domain name was one of the most critical ranking factors. Having keywords in the domain name was necessary.
The tactic of registering an exact match domain name was used a lot. This technique was used to build small niche sites with 20 – 50 articles around a specific topic.
Not anymore. Even more, it’s penalized by Google. Avoid registering domain names like: howtofixcomputer.com. Instead, try to use your keyword with some common words in the domain name.
A good technique is to use prefixes and suffixes with the common word. For example, if your website is about “dog food,” you can use something like “dogfoodland.com” or “mydogfood.com”
You can use Domain Name Generator to generate your domain name.
Keep in mind that your domain name should represent the content on your site. So if you are not sure if you’ll stay within the current niche, I would suggest going with a broad domain name.
The excellent option here is to use some domain name that means nothing (e.g. twicate). This technique has been used a lot recently because almost all good names are already registered.
When it comes to extension, always try to get “com” if possible. You can try
net, co, io if com is already registered.
Try to avoid “xyz” as spammy websites use it because it’s cheap for the first year.
1.3 Where to host your site?
Site hosting can be a determining factor in site load speed. So be careful here. There are many hosting possibilities you can use today. Let’s mention some and their cons and pros.
1.3.1 Shared hosting
Shared hosting is a type of web hosting in which multiple websites share the server’s resources.
Pros:
- It’s You can get one for as less as $3/month
- It usually contains a control panel that makes your life much.
- A good option for small businesses or personal websites that do not need a lot of resources.
- It is convenient because you do not have to worry about maintaining your server.
Cons:
- If you want complete control over your server environment.
- You share resources with other users on the server, leading to slower performance and stability issues.
- It can be less secure than other types of hosting since you are sharing resources with other users on the server.
1.3.2 VPS/Dedicated Hosting
Dedicated hosting is a type of Internet hosting in which the client leases an entire server not shared with anyone. It is more flexible than shared hosting, as organizations have complete control over the server(s), including operating system, hardware, etc.
The hosting company can usually provide server administration as an
add-on service. In some cases, a dedicated server can offer less overhead and a more significant return on investment.
Pros:
- Dedicated hosting servers are not shared with any other customer, meaning that the performance of your website will not be affected by the traffic or activity of different websites.
- Since your website is the only one on the server, you have complete control over the security of your site. In addition, dedicated hosting providers typically offer more robust security features than shared hosting providers.
- Greater Flexibility. You have complete control over the VPS/Dedicated, and It means you can install anything you want.
Cons:
- Higher cost: The most significant disadvantage of dedicated hosting is the cost. A dedicated server will typically cost significantly more than a shared hosting plan.
- Requires more technical Dedicated hosting also requires a certain level of technical expertise. If you’re not comfortable managing a server, you may want to consider a managed hosting plan.
1.3.3 Special Providers
This section contains unique providers like Netlify, Vercel, Render, etc.
Netlify is a cloud-based, all-in-one platform that enables developers to deploy and manage modern web projects.
From simple static sites to complex serverless applications, Netlify provides a streamlined workflow for building, deploying, and managing web projects.
These platforms are well suited for websites generated by static site generators. They offer some backend functionality, though.
Pros:
- Continuous deployment: Netlify automatically deploys your changes as you make them, so you can see your changes live as you work.
- Great free Even with a free plan, you can host your website with significant monthly traffic (Netlify offers 200GB/Month bandwidth for free).
- Netlify offers a wide range of useful plugins you can execute during the deployment process.
Cons:
- You don’t have complete control over the environment. If you want to run cron jobs or make some unique customizations, you can’t do
- You’re limited in what you can host on the If you built your site in PHP, you can’t host it there.
If you are not a web developer or technically skilled enough, this option may not be for you.
1.3.4 WordPress-specific hosting
WordPress requires a specific hosting provider if you want your site to load fast.
Most hosting providers use Apache as a web server that uses many resources and is much slower, especially for many concurrent connections.
Dedicated WordPress hosting providers usually use NGINX or Litespeed web servers. Both are much faster than Apache.
They also typically use unique caching infrastructure.
Here are a few suggestions for WordPress hosting providers:
Please remember that most use page view limitations for their hosting packages. Basic hosting packages usually allow you to have 10K visits/monthly.
Best Seo Tactics 2022 | How to build your site
Google has announced that SSL is a ranking factor in their search algorithm. Websites with an SSL certificate will rank higher in Google search results than those without one. Be sure to have an SSL certificate installed for your site.
Most shared hosting providers will do this for you and providers like Netlify and Vercel.
If you use VPS or a dedicated server and run Linux, you can use Certbot.
It will install a free SSL certificate provided by “Let’s encrypt” for you and renew the certificate every 90 days.
There are many tools you can use to build your website/blog. Let’s mention some options here.
1.4.1 WordPress
The most popular one is WordPress.
If you want to use WordPress, I suggest one of the providers I mentioned before. Those hosting providers offer one-click WordPress install, so you don’t have to deal with database configuration and stuff like that.
After you install your WordPress site, you should install some essential WordPress plugins to help you increase the speed of your site and optimize it for SEO.
Here are my recommendations:
Yoast SEO is a plugin for WordPress that helps you optimize your website for search engines. It includes features like keyword research, sitemaps, and title and meta tags. Yoast SEO is a great way to improve your website’s visibility and get more traffic.
WP Rocket is a WordPress caching plugin designed to improve WordPress websites’ performance. Although it’s a premium plugin, I highly recommend you buy it as it significantly changes your WP load speed.
WP Total Cache is a powerful caching plugin for WordPress. It speeds up your website by caching static files and eliminating the need to send requests to the server for each page load. It can significantly improve your website’s performance and reduce its loading time.
Smush is a WordPress plugin that helps optimize your images for faster loading times. It automatically compresses your images so that they take up less space, and it also helps you lazy load your images so that they only load when they’re visible on the screen.
For your theme, use a lightweight one.
| Theme | Page size | Requests | Load time |
| GeneratePress | 696 KB | 24 | 1.3 sec |
| Astra | 833 KB | 52 | 1.3 sec |
| Hello Elementor | 475 KB | 37 | 0.8 sec |
1.4.2 WYSIWYG Site builders
WYSIWYG is an acronym for “What You See Is What You Get.” It is a type of editing software that allows you to see what your final document will look like while working on it.
A site builder is a platform that allows users to create a website without any coding knowledge. A drag-and-drop tool makes it easy to add content, images, and other elements to a website.
Here are a few examples of popular site builders.
- Wix
- Weebly
- Squarespace
- Shopify (for e-commerce)
1.4.3 Static site generators
A static site generator is software that takes content, templates, and other assets and generates an entirely static website. It contrasts with a dynamic site, which relies on server-side code to generate content on the fly.
There are many different static site generators available, each with advantages and disadvantages. The most popular static site generators are Jekyll, Hugo, Gatsby, NextJS, and NuxtJS.
One of the advantages of using a static site generator is that it can be much faster than a traditional dynamic website. The content is generated once and then served as a static page, so there is no need to query a database or run any server-side code.
It can make your website much snappier and more responsive, especially if you have a lot of content. Another advantage is that static sites are much easier to scale than dynamic ones since you can simply add new pages, regenerate and reupload.