What is Programmatic SEO?

Programmatic SEO is a technique that involves creating and optimizing a large number of landing pages targeting long-tail keywords. This approach helps you rank higher in search engines and increase organic traffic.

ChatGPT and Google’s Stance on AI Generated Content

Google doesn’t care about AI content.

Here’s why:

1. Quality focus

2 months ago, Google released their “guidance about AI-generated content”.

The most telling line is, “Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, highquality results to users for years.”

It’s irrelevant to how an article is produced. All that matters is that it contributes to a good experience for the user. AI content is “just content”. And is unlikely to pose a risk, as long as you:

• Plan AI campaigns strategically
• Avoid low-grade spam AI generators
• Have existing authority/trust with Google

There will always be topics in which AI can’t compete with humans. But there are also many topics where the two sit on a level footing. Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts. AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web.

They’ve been pro-automation historically, and not just suddenly coming out and embracing it in the face of competitive threats from Bing.

Read more here;

Combining pSEO with ChatGPT allows you to:

• Generate high-quality, unique content for a large number of landing pages.
• Target long-tail keywords more effectively.
• Create personalized and engaging content that appeals to your audience.

Risks of using pSEO and ChatGPT together

It’s important to ensure you’re not violating any Google search policies while creating content using programmatic SEO and ChatGPT. Follow these guidelines:

1. Focus on creating high-quality, unique content: Your content should provide value to the reader and be distinct from other websites. Avoid using ChatGPT or any other tool to generate low-quality, repetitive, or spun content.
2. Avoid keyword stuffing: Overloading your content with keywords may be perceived as manipulative by Google, resulting in penalties. Maintain a natural flow of content and use keywords contextually and moderately.
3. Don’t create doorway pages: Avoid creating pages that redirect users to other pages or serve as a gateway to multiple, similar pages. Google considers doorway pages as a violation of its guidelines.
4. Avoid cloaking: Don’t present different content to search engines and users.

Ensure that both see the same content.

5. Stay updated on Google’s algorithm changes: Google frequently updates its search algorithms, and it’s essential to stay informed to ensure your SEO tactics remain compliant.

In the next sections, we’ll dive deeper into each step of the process and provide you with practical tips and resources to help you master pSEO and ChatGPT strategies.

Keyword Research

Keyword research helps you:

• Understand what your target audience is searching for.
• Identify high-potential long-tail keywords.
• Create relevant and engaging content that answers user queries.

Types of Keywords

• Head keywords: Short, high-volume keywords (e.g., “shoes”).
• Long-tail keywords: Longer, more specific keywords with lower search volume but higher conversion rates (e.g., “best running shoes for flat feet”).

Get very good at finding repeatable head terms and modifiers.

Keyword research is similar to fundamental SEO, except we’re looking for repeatable patterns.

Start with your head terms and look for modifiers that can create a lot of very specific, long-tail keywords.

Finding Patterns for pSEO

The trick is to find patterns in keywords, that can be replaced by variables to create template pages.

Extending on the example above, 1 potential pattern could be “best running shoes for <foot problem>”, where <foot problem> is a variable that allows us to work on a template, where we will be successively replacing <foot problem> with specific foot problems to publish unique pages.

Another example:

If “best beach” is our head term, there are many modifiers we could use to create a pSEO site around it:

best beach 𝗶𝗻 <𝗰𝗼 𝗻 𝗿𝘆> best beach 𝗶𝗻 <𝗰𝗶 𝘆> best 𝗮𝗻𝗱𝘆 beach 𝗶𝗻 <𝗰𝗼 𝗻 𝗿𝘆> best beach 𝗶𝗻 <𝗰𝗶 𝘆> with 𝗽𝗮𝗿𝗸𝗶𝗻𝗴

Keyword Research Tools

Here are some popular keyword research tools:

1. Google Keyword Planner
2. Ahrefs Keywords Explorer
3. SEMrush Keyword Magic Tool
4. Moz Keyword Explorer
5. Ubersuggest

Keyword Research Process

1. Brainstorm: List topics related to your niche.
2. Use tools: Input your topics into keyword research tools to discover potential keywords.
3. Find patterns: Find recurring patterns that can become variables in our long tail queries e.g. <age>, <gender>, <ingredient> etc.
4. Analyze metrics: Evaluate keyword difficulty, search volume, and relevance.
5. Choose target keywords: Select long-tail keywords that balance low competition and adequate search volume.

Keep your list of target keywords handy, as we’ll use them in the next sections to create data-driven, SEO-optimized landing pages with the help of ChatGPT.

Data Collection

Proper data collection ensures your content is relevant, engaging and unique for both your target audience and the Google crawler. The better patterns you’ve found while researching keywords, the more options you’ll have for data collection.

Data Sources

Consider the following data sources to gather information for your landing pages:

1. Public datasets (e.g., government data portals, Kaggle, data.world)
2. Web scraping (e.g., BeautifulSoup, Scrapy, Octoparse)
3. APIs (e.g., OpenAI API, Google APIs, social media APIs)

Web Scraping

Web scraping is the process of extracting data from websites. 1 free tool that I use that doesn’t require coding knowledge is Apify. As an example, here’s how to scrape Google Maps geographic data using Apify for free:

For advanced requirements, you can use Python libraries like

1. BeautifulSoup: Easy-to-use library for parsing HTML and XML documents.
2. Scrapy: Powerful and flexible web scraping framework.
3. Selenium: Useful for interacting with dynamic websites that load content via JavaScript.

Data Organization

Organize your collected data using spreadsheets or databases. Keep these tips in mind:

• Use a consistent format for storing data.
• Categorize and tag data for easy retrieval.
• Remove duplicate entries and irrelevant information.
• Make sure the variables identified during keyword research become columns of your database e.g. <city>, <age group>, <gender>, <foot problem>

Data Preprocessing

Clean and preprocess your data to ensure it’s ready for content generation:

1. Remove any unnecessary characters or formatting.
2. Fill in missing values or remove incomplete entries.
3. Standardize data formats (e.g., dates, numbers).

With your data collected and organized, you’re ready to move on to the next section: generating landing pages using ChatGPT.

Page Generation

Creating unique, high-quality pages targeting long-tail keywords is essential for a successful Programmatic SEO strategy.

Using ChatGPT for Content Generation

ChatGPT can help you generate engaging, human-like text for your landing pages.

To use ChatGPT effectively:

1. Define clear prompts: Create specific prompts based on your target keywords and data.
2. Tweak parameters: Adjust parameters like temperature and max_tokens to control creativity and output length.
3. Iterate and refine: Test multiple prompts and fine-tune your inputs for the best results.
4. Run through plagiarism check: Make sure your content satisfies user intent, is not extremely fluffy/ wordy and plagiarism free.

Page Design

Consider these best practices when designing your landing pages:

1. Responsive design: Ensure your pages look great on all devices.
2. Clear layout: Use headers, bullet points, and short paragraphs to make content easy to read.
3. Visual elements: Add images, graphs, or videos to support your content and enhance user experience.
4. Use of Variables collected: Inserting relevant variables, and having a large number of variables will allow you make unique content

Page Templates

Use templates to streamline your page generation process:

1. Create a basic template with placeholders for content generated by ChatGPT.
2. Define sections for headers, body text, images, and other elements.
3. Customize the template based on your branding and design preferences.

Page (Template) Optimization

While you’re ready with a basic template, it’s not yet ready to go live. We need to follow some fundamental on-page optimizations for SEO.

Title Tag

Title tag is crucial for SEO and user experience. Follow these tips:

1. Include target keywords in the title tag.
2. Keep the title under 60 characters to prevent truncation in search results.
3. Make titles specific by including relevant <variables>.

Meta Descriptions

Meta descriptions provide a summary of your page’s content. Consider these best practices:

1. Include variations of target keywords in the meta description.
2. Limit the meta description to 160 characters for optimal display.
3. Write a compelling and concise summary to encourage clicks, while including a bunch of <variables> not included in the title tag.

Header Tags

Header tags (H1, H2, H3, etc.) help structure your content and improve readability.

Keep these points in mind:

1. Use one H1 tag per page, containing the main topic or keyword.
2. Break content into sections with relevant H2 and H3 tags.
3. Include target keywords in header tags, but avoid keyword stuffing.

URL Structures

Optimize your URL structures for better SEO and user experience:

1. Calculate the estimated number of URLs that will go live before generating pages. Normally that number would be a product of the different values of each of the variables e.g. if we have <gender> and <foot problem> as 2 variables with 2 and 5 types of genders and foot problems, we will be generating 2*5=10 URLs.
2. Include target keywords in the URL but avoid numeric values.
3. Keep URLs short and descriptive.
4. Use hyphens to separate words and maintain readability.

Internal and External Linking

Linking is vital for SEO and user engagement:

1. Add internal links to connect related content on your website. Always design your template so that more internal links point to the pages more valuable to your business.
2. Use external links to reference credible sources and enhance your content’s value.
3. Use descriptive anchor text containing target keywords.

Advanced tips for internal linking

Every page on your site should be reachable from the homepage with 2-3 clicks.

So with the beach example, you could have a list of beaches in the same city, interlinking them in your template.

To make your pages reachable within 3 clicks, here’s an outline of what I would do for a geographically customizable site:

1. Home page links to every country
2. Every country page links to every city
3. Every city page links to every pincode

Every pincode level page is within 3 clicks of the home page!

Image Optimization

Optimize images for faster loading and better SEO:

1. Compress images to reduce file size without sacrificing quality.
2. Add descriptive alt text containing target keywords for better accessibility and SEO.
3. Use descriptive filenames and appropriate file formats (e.g., JPEG, PNG).
4. You can bulk publish images using Canva’s AI

Mobile-Friendliness

Ensure your landing pages are mobile-friendly:

1. Use responsive design to adapt to different screen sizes.
2. Optimize content and images for fast loading on mobile devices.
3. Test your pages on various devices to ensure a smooth user experience.

With your landing pages optimized, it’s time to move on to the final step: indexation and testing.

Indexation and Testing

Proper indexation and testing how Google views the content is important to ensure your Programmatic SEO strategy is effective and drives organic traffic.

Submitting Pages to Search Engines

To make sure search engines index your landing pages, follow these steps:

1. Create an structured XML sitemap: List all your landing pages in an XML sitemap to help search engines find and crawl them. If the pages follow a hierarchy, the sitemaps are also recommended to follow the same.
2. Before you submit your sitemap to Google Search Console and Bing Webmaster Tools: test live URL and verify if your page is loading as intended. With pSEO, you will commonly find more bugs than normal, specially if the data on which the template is built is not clean.
3. Use the “Fetch as Google” or “URL Inspection” tool in Google Search Console:

Submit individual URLs for faster indexing.

Monitoring Performance

Track and analyze key metrics to measure your landing pages’ performance using Google Search Console and Google Analytics:

1. Indexed pages: Sharp rise in number of indexed pages (% of the number submitted) is seen when your pSEO pages go live. If the number of pages not indexed goes up much higher instead, it’s an early sign that the content is thin.
2. Organic impressions: As the number of indexed pages goes up, the number of impressions follows. You can sort and filter to see which of your pSEO pages are in the best positions for the focus long tail keywords.
3. Organic traffic: Monitor the number of visitors coming from search engines. It usually takes a bit longer for the first clicks to show with pSEO. When the site gets crawled enough, and Google determines the pages are adding sufficient value, the impressions and clicks will spike.
4. Conversion rate: Measure the percentage of visitors who complete a desired action (e.g., sign up, submit lead etc).

A/B Testing

Conduct A/B tests to refine your landing pages and improve their performance:

1. Test different headlines, images, or page layouts.
2. Monitor the impact of changes on key metrics like click-through rate, bounce rate, and conversions.
3. Implement winning variations to enhance the overall effectiveness of your Programmatic SEO strategy.

You can use ChatGPT prompts to get creative ideas for planning your A/B tests.

Iterating and Refining Your Strategy

Based on performance data and user feedback, optimize and refine your Programmatic SEO strategy:

1. Update target keywords, content, and design elements to better align with user intent.
2. Continuously monitor performance and make data-driven decisions for improvement.
3. Iterate on your ChatGPT prompts and parameters to generate more engaging and relevant content.

Remember, the more variables you add, the better chance you have at generating sufficiently unique content at scale.

pSEO x ChatGPT strategy is a high risk high reward strategy, because the penalty for going live with thin, low value content can also hurt your website rankings.

Resources and Tools

These resources and tools will help you dive deeper into Programmatic SEO and ChatGPT techniques while keeping your budget low. Utilize them to improve your understanding and execute a successful low-cost pSEO x ChatGPT strategy for your specific business needs.

FAQs

1. How long does it take to see results from a Programmatic SEO x ChatGPT strategy?

A: The time it takes to see results depends on various factors, including competition, website authority, and the quality of your content. Typically, it may take a few weeks to a few months for your landing pages to rank and drive organic traffic. I have personally grown our website 16x in traffic over 7 months (and still growing…).

2. Any use of other AI content generators besides ChatGPT for Programmatic SEO?

A: Yes, you can use other AI content generators, such as Copy.ai, Jasper (formerly Jarvis), or ShortlyAI. However, consider the quality of the generated content, ease of integration, and pricing before choosing an alternative. ChatGPT is developing the fastest so the newer GPT models are also likely to benefit.

3. Can Programmatic SEO be used for local or geographically constrained businesses?

A: Yes, Programmatic SEO x ChatGPT can be effective for local businesses by targeting long-tail keywords with location-specific data. This strategy can help generate landing pages for different service areas, products, or events, driving local organic traffic.

You can further build internal links from pages created of locations you don’t serve, pointing to locations you do serve. This helps build internal page authority.

4.  How do I ensure the quality and uniqueness of content generated by ChatGPT?

A: Regularly review and edit the generated content to ensure its quality and relevance. Use plagiarism checkers like Copyscape or Grammarly to verify the uniqueness of the content. Additionally, iterate and refine your prompts to improve the output from ChatGPT.

Read more about EEAT guidelines of Google to understand what content quality actually means.

5. Q: How do I scale my Programmatic SEO x ChatGPT strategy as my startup grows?

A: You can scale your Programmatic SEO x ChatGPT strategy by targeting more keywords, expanding to additional niches, or generating content in multiple languages.

You may also invest in premium tools, API access, or hire a dedicated team to handle the increased workload.

6. Q: What are the risks associated with using AI-generated content for SEO?

A: Potential low-quality or irrelevant content, keyword stuffing, or duplicate content issues often plague such programmatic content creation tools. To mitigate these risks, review and edit your AI-generated content, use plagiarism checkers, and follow best SEO practices to ensure high-quality, unique, and valuable content.