Pixel Manager for WooCommerce (Premium) 1.68.0

1.68.0
*Release date - 14.09.2026*
- New: The TikTok, Microsoft Ads, Pinterest, Snapchat, Reddit and OpenAI browser pixels are now part of the free plugin, together with Microsoft Ads Consent Mode. The Conversions API and Events API connections, Advanced Matching, Enhanced Match and Enhanced Conversions for these platforms stay in the Pro version
- New: The new `pmw_order_shipping_profit` filter adds the shipping economics of an order to the profit margin. The calculation leaves shipping out on both sides, because WooCommerce records what the customer was charged but never what the carrier charged the shop, so shops had to rebuild the whole margin to account for it
- New: With the Marketing value logic set to Profit margin, an alert now names how many recent orders contain a product the plugin knows no cost for, and the new `Profit_Margin:rder_has_complete_cogs()` helper answers that for a single order. Such products count with a cost of zero, so their whole revenue is reported as profit
- New: `pmw.trackCustomGoogleAdsConversion()` sends a conversion to a conversion action of your own, applying the same marketing consent gate and the same wait for the Google tag as the plugin's own Google Ads conversions. A hand-written `gtag()` call sent nothing at all on shops that defer or delay JavaScript […]

1.64.0
*Release date - 29.07.2026*
- New: Added the `pmw_facebook_pixel_identifiers` filter for tracking multiple Facebook (Meta) pixels at the same time; every browser event is sent to all configured pixels
- New: Added a check that detects active Meta Event Setup Tool rules on the Facebook pixel and warns in the opportunities and the debug info, because those point-and-click rules fire additional events without deduplication and mostly without values, which inflates event counts and corrupts purchase values in Meta
- New: Added an "Ask Pixie" chat icon next to most settings, from the pixel IDs and API tokens to the consent and order configuration options, that opens the AI assistant with a ready-to-send question about that setting
- New: Added Criteo as a new tracking pixel (Pro, beta), loading the Criteo OneTag and sending the full shopping journey to Criteo for retargeting and audience building: homepage views, product listing views, product views, add to cart, basket views, and purchases with order ID and product details; an optional advanced matching setting sends the hashed email of logged-in customers and purchasers to improve match rates […]